Workflow by Darren Snook:
steps are as follows

  • Place the component into the 3D model onto its host face
  • Right click the component and ‘Edit Family’. 
  • In the Family Category Parameters, uncheck the ‘Work Plane-Based’ box 
  • Reload into the project
  • Place the Legend Components into the Legend with the required extra views
  • Re-edit the family, Re-check the ‘Work Plane-Based’ box and re-load
via

Have you created a heap of wall based families that you would like convert to face based?  Jarod Schultz provides a nice workaround for this.  Essentially, you Link and then Copy/Monitor the elements, then when you use the Edit Family button, Revit swaps them to Face based for you!

“Get into a 3D view so it is easier to see your linked file and the lighting fixture. We are now going to use the “Copy/Monitor -> Select Link” tool to “Copy” in the light fixture.”

Read the whole post at:
Jarod Schultz: Revit Wall/Face Based Family Trick | Jarod Schultz

EDIT

This workflow can be used to convert any hosted Family to a Workplane based or unhosted versions, as David describes here:

  1. Place an instance of the family you want to hack in the drawing area. You can insert multiple ones at the same time;
  2. Save the file and close it;
  3. Open a new Revit file from no template. This ensures it is completely empty and Revit will thus create this hacked copy when we do step #6;
  4. Link the previously saved model into this new file;
  5. Go to the Collaborate Tab>Copy/Monitor>Select Link and pick the linked file. Once in C/M mode, click Coordination Settings and make sure that the family types you want to hack are set to “Copy Type”;
  6. Click the Copy button and pick the families you want to hack;
  7. Finish and exit from this mode when you’re done.

Very cool and advanced workaround by Jose Fandos over at Andekan:
We will route around this limitation by first inserting the annotation family into another face-based family, and using this intermediary face-based family to place the annotation the way we want into the final Lighting Fixture.
via
Symbols for Lighting Fixtures Showing in Plan – Andekan � Blog

He also demonstrates that some Lighting Fixtures will display the Maintain Annotation Orientation checkbox, but some will not, and how to work around this.