If you want to find out the actual file size of families that are living in your project, follow these steps:

  1. In Revit 2012, export all families to RFA files (File – Save As – Library – Family – ). 
    In 2011, you might be interested in this method.
  2. View the exported folder in Windows Explorer.
  3. Sort By – Size
  4. You will see the most bloated families at the top.

Here is an example:

To reduce the size of the largest families, I can now:

  1. Open them from the project
  2. Delete any unnecessary data (such as imported DWGs)
  3. Purge and then 
  4. Reload them into the project.

I anticipate significant size decreases for my (currently) 547 mb project!